Market Analysis Summary

JaJa Enterprise will focus on two markets: 

The Daily Customer - someone who walk-in to our firm to get our services.

The Fishing-addicted – someone who interested in fishing or who take the fishing as their hobby during leisure time.

Market Segmentation

JaJa Enterprise will focus on two different market segments: Daily and Regular Customers.
To access both of these markets, JaJa Enterprise has two different sale systems. For the Daily Customers, JaJa Enterprise has a good price. For the regular consumer, JaJa Enterprise provide a package included the membership package. Daily Customer are defined as any one or more individuals that walk-in to our firm. JaJa Enteprise's greatest concentration will be on daily customer heading to our firm to fish at anytime. Regular Constumers would include those who register ad our member. Where there is an special admission price to enter the gate.

Market Trends

            Nowadays, people like fishing at the fishing pool compared at the sea. This is because at the sea, people do not know what type of fishes that they will get or they can eat or not but at our fishing center, the fishes we provided here fulfill the customers need such as the fish we provide here can be eat.

Industry Analysis

This field was divided into three main segments:

1.    Suppliers- Companies that supply the fish’s baby.

2.    Maintenance - Companies that need to do maintenance work for water motor and others.

3.    Operator- Company that run this business and get the profit of the business.